Nowadays, if you do not have a website for your business, you are losing a lot of grounds to your competitors. Online marketing is now one of the most important advertising channels for businesses. To try out online marketing, your company must have a website. A good business website is like a 24/7 salesman. It [...]
A well-designed website with no search engine exposure will not benefit your business. SEO or search engine optimization is the bed rock of online marketing. The purpose of your website is an online marketing brochure that sells your product or service. But in order for your website to deliver the results, you must drive targeted [...]
Many small business website owners fall into the trap of getting a website designed and uploaded to the web and think that the job is done. The reality is that it is just the start. There are several things that need to be considered to ensure that the site functions well and does what you [...]
As a novice marketer, before I had any idea what I was doing, everyone always talked about lists. They said “List this” and “List that.” I really didn’t get it. I didn’t understand what a list was and how valuable an internet marketing tool a list was. So I decided to figure it out-well, now [...]
Blogs are all the rage right now, and rightly so. They are very versatile and easy to manage, compared to a big Website. They offer a place for people to comment and share insights. And they look good! Well, most of them anyway… But perhaps most important, for a small business owner, is the blog’s [...]
Setting up a blog is easy but maintaining and promoting it in search engines needs specialized skills. You need to understand how blog functions and in what ways it can be promoted successfully to generate instant and constant stream of traffic. Whenever you update or add posts to your blog, you can ping to let [...]
Many countries are officially in recession and a number of brands have succumbed in the UK including Woolworths, Zavvi, The Pier and Land of Leather. At the same time, big names across the pond like Foot Locker, The Home Depot and Disney stores are closing tens if not hundreds of their stores. However, it’s not [...]
Another huge strategy to drive traffic to your newsletter sales page is to use blogs themselves. We’re not talking about writing your own blog – even though you should. What we’re referring to is blog advertising. And, for those unfamiliar with the process, here is how blog advertising works. If you go to Google right [...]
Off-page Optimization We covered on page SEO in Part One of this two part series, but now it’s time to look at what you can do outside of your website to boost your position in the search results. This consists of link building, which can be done a variety of ways. Before you start looking [...]
On Page Optimization Search engine optimization or SEO is a vital part of doing business online. Without it, your website will just become another statistic, buried deep in Google`s search results. However, if you are following proper SEO protocol, your site will rise to the top and become easily discoverable by anyone searching for your [...]
