Using Blog Advertising to Attract More Newsletter Subscribers

Another huge strategy to drive traffic to your newsletter sales page is to use blogs themselves.

We’re not talking about writing your own blog – even though you should. What we’re referring to is blog advertising. And, for those unfamiliar with the process, here is how blog advertising works.

If you go to Google right now, at the top left hand side of the page you’ll see some options. Select the “more” option and you’ll see a drop down list with a “blog” option that will take you to a Google blog search page.

On the Google blog search page type in your main keyword and you’ll find all kinds of blogs on your specific topic. Look at each one of the blog sites you come up with and search for an advertising option.

Now, you are going to learn how to buy advertising on blogs.

It’s fairly simple and easy. Basically, blog owners say you can advertise in this particular space – right now a 125×125 display ad is typical – and yes, it’s usually this little tiny image ad that they’re advertising.

Of course, it’s going to be different for every site, but you’ll find sites that for $20 a month they’ll allow you to put your ad on their page and they may be getting 50,000 to 60,000 visitors a month so your ad will be displayed to every one of those people.

You’ll find not every blog is going to have advertising on it, but you will also find an awful lot of blogs that do offer advertising opportunities.

You’ll see these little 125×125 square ads on the right hand side of the page. Some of them are pretty blatant. They’ll say “click here to advertise” or at the top of the page it’ll say “advertise information here” or sometimes you have to look at the bottom of the page and they’ll have it there.

You’re looking for sites that readily accept advertising for that particular blog. Look at how much they’re charging and see if it makes sense to you. If it does, you just upload your 125×125 ad and you’ll be able to advertise on that site.

Most blog owners usually do the same thing – they sell ad space by the month. Some of them will go by the week, but for the most part most of them will go by the month. This method allows you to have your ad displayed 24 hours a day, seven days a week – sometimes on a very high trafficked blog.

Obviously you need to make sure you track your results so you know if advertising on any particular blog is profitable. Just remember since you’re selling a newsletter subscription you have all the benefits of continuity revenue and you may be able to justify spending a little more to get the traffic.

You’ll want to test various images. You can’t really rotate image ads on these other sites, but once you find out certain images pull better than others then use those images a little more on your blog search.

Blog advertising is absolutely huge. Right now, hardly anyone does it so you don’t have a lot of competition out there and because you’re advertising on a blog related to your specific key word search, your advertising is clearly targeted. Obviously, with any advertising you do, you want to make sure that you’re targeting your audience.

If you’re not targeting your audience then you really have a problem, because you’re paying for clicks, for impressions or for the ad itself to be shown to people that only a small percentage are really your target audience.

If you know that going into it, that’s okay, but many times people advertise and they don’t understand why their ad isn’t doing as well as they thought it would, it’s because it’s just simply not targeted enough.

Bret Ridgway is co-founder of the Newsletter Formula along with Heather Seitz. For your copy of their free report “7 Ways to Make Money with Newsletters and Continuity Programs” visit http://www.NewsletterFormula.com

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