5 Tips to Build a Website That Converts

Nowadays, if you do not have a website for your business, you are losing a lot of grounds to your competitors. Online marketing is now one of the most important advertising channels for businesses. To try out online marketing, your company must have a website.

A good business website is like a 24/7 salesman. It can convert your visitors to customers. In this article, let me share with you 5 tips to build a successful business website:

1. Do your research. Go online and search for the name of your competitors on search engines. Look at how they design their websites. How do they present their information? How do they sell online? List down the things that you like and dislike about the site. Also, look at the keywords that they put on their websites. A good place to look for keywords is in the Title of the webpage.

2. Determine clearly what you are selling. This is a very important step because you are going to put the information of your product or service on your website. Can your business sell directly online? Or is it more suitable for your business to gather leads online and convert them through face-to-face meetings? This will determine what type of website you should be building.

3. Create a friendly design for your website. Your web design must allow visitors to navigate around easily. The navigation should be text-based so that search engines can navigate around to rank your site. Keep your web design simple and clean.

4. Choose a good domain name and hosting plan. Your domain name can be your company name or keywords that are related to your business. Your domain name should not contain more than 3 words. Also, a good hosting plan is very important. Get a plan that has minimum downtime and enough space to host your web files.

5. Market your website. After your website is live online, you are not going to leave it there as it is. You must market it by driving targeted traffic to it. There are many ways to market your website, and some of the ways are: SEO, pay per click advertising, promotional flyers and brochures, banner advertising, business cards, article marketing, forum marketing, etc.

Remember, your website is a marketing tool. It should be included in your business plan. Many business owners leave their website to collect dust. If you market it aggressively once it is live, you are taking a giant step ahead of them.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing web design Singapore services.

Check out more web design portfolio here.

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